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Process is important when pitching creative.
Emotion is key.
Capturing what feels good, desirable, uplifting and really calls you to get in on the experience.
This pitch for Hawaiian Tourism aimed at the Canadian market challenges the dollar exchange rate with the priceless benefits of what these exotic islands have to offer.
Friendly. Adventurous. Rejuvenating. Stunning.
Three campaign ideas focus on different aspects.
Mahalo eh!


